3 Reasons: Retention, Order Value, and Amazon.

1. Retention: as eCommerce subscriptions become increasingly flexible, the expectations to meet the changing needs of each subscriber and each upcoming subscription order have increased.
   
   This means that subscribers not knowing when their deliveries are expected to arrive is a growing reason for churn.  Need your next subscription delivery of pet food to arrive tomorrow?  Not sure if adding a one-time item to your next subscription order changes when you'll get it, or if you'll still get free shipping?  Subscribers expect better options than one-time purchasers and will churn & shop elsewhere when their needs and expectations are not clearly met.
   
   Give Subscribers the better experience they deserve with a clear Delivery Date for their subscription order, and the power to choose from the best possible delivery options that work for their needs.
   
   
2. Order Value: adding delivery options & flexibility increases opportunities!  With Nextime, subscribers get a better shipping & delivery solution that responds to changes to Subscription Orders. 
   
   This delivery flexibility unlocks increased Order Value via upsell opportunities, free/discounted subscription shipping incentives, and also unlocks products from larger catalogs to be included in the subscription channel.
   
   This is because the Delivery Dates that are offered are calculated in real-time based on their actual items and delivery options in a way that makes it easy for Subscribers to choose what works best for them.
   
   
3. Amazon: The "name" that brought Subscribe & Save to the masses has evolved its subscription order experience to communicate Delivery Dates.   Let's face it, if your Subscription Orders don't offer a best-in-class experience that keeps up with your Subscribers' expectations, then the moment they need a better delivery option is the moment that Amazon likely wins.

Yes.  100%.  Delivery & shipping features that work for your cart & checkout don't work well for subscriptions, and if you get us started on Shopify shipping profiles...  🤯.  Delivery & shipping can still closely mirror checkout options, but they must be configured and supported specifically for subscription orders.

Each store connected to Nextime creates & manages their subscription delivery and shipping options in Nextime.  We make this process easy by making delivery options quick to configure and by including the ability to add shipping integrations to Nextime so that the shipping solutions merchants have implemented for their checkout add value to their subscription orders too.

Shipping as a shopping cart feature and as a customer experience that increases conversion in the checkout has come a long way, however, the features and services that work for one-time checkouts do not work well with Subscription Apps and have not evolved to take advantage of the massive value that the lead times of Subscription Orders offer.

We built Nextime specifically for subscription orders.  Nextime uses lead times to calculate more possible delivery options for subscribers than a Cart & Checkout will ever be able to, and, it integrates with powerful shipping services like ShipperHQ, Aftership, and more so that merchants can use the integrations they've already implemented within their most valuable sales channel: Subscription Orders.